Overview
A real estate website we worked with was struggling to gain traction in organic search despite having well-structured listings and informative content. With intense competition from large real estate platforms, they needed a working link-building strategy to stand out. Through our targeted efforts, we successfully increased their organic traffic to 23,300 visitors per month and improved rankings to 15k+ keywords.
Challenges
- They have spammy backlinks from the past SEO agency
- No linkable asset when we start
- Struggles with attracting high-intent traffic
- They don’t have an outreach strategy that is going on
- Need for a sustainable and scalable link-building approach
- Difficulty in securing backlinks from reputable real estate and property investment websites
Our Link Building Strategy
Step 1: Cleaning Up Spammy Backlinks
• We conducted a backlink audit using Ahrefs and Google Search Console.
• Identified toxic links from link farms and non related industry links
• Disavowed harmful backlinks to prevent any Google penalties.
• Focused on replacing low-quality links with high-authority, niche-relevant ones.
Step 2: Creating Linkable Assets from Scratch
Since the client had no content worth linking to, we built high-value assets:
• City-Specific Real Estate Market Reports – Data-driven insights with interactive charts.
• Homebuyer & Seller Guides – Shareable, in-depth resources on real estate trends.
• Local Housing Affordability Index – A unique, link-worthy resource for journalists.
This made it easier to attract natural backlinks from real estate blogs, news sites, and industry experts.
Step 3: Launching an Outreach Campaign
We needed to actively build relationships and earn links, so we focused on the following:
• Guest Posting on Real Estate Blogs – We provided valuable content in exchange for editorial backlinks.
• HARO (Help a Reporter Out) Responses – Our client got quoted in major real estate publications.
• Link Partnerships – Collaborating with mortgage brokers, home inspectors, and real estate attorneys for mutual promotions.
• Directory & Local Business Listings – We secured placements on high-authority, trusted directories, avoiding spammy ones.
Step 4: Securing Links from Top-Tier Real Estate Websites
Getting backlinks from top real estate and investment websites was a challenge, but we made it happen by:
• Pitching Exclusive Data Reports – Journalists and bloggers loved our market insights and linked to them.
• Sponsoring Local Real Estate Events – This got our client featured on event pages and local news sites.
• Expert Roundups & PR Outreach – We positioned our clients as an authority, getting them featured in online real estate discussions.
Results


Within 6 months, we delivered significant improvements:
- Traffic Growth: Increased from 8,500 to 23,300 organic monthly visitors
- Keyword Rankings: Expanded from 5,200 to 15,600 ranked keywords
- Domain Authority Boost: Improved DA from 24 to 41
- Lead Generation Impact: More qualified leads from high-intent organic traffic
If you want to see similar results for your real estate website, let’s talk! Our expert team at Kherk Roldan WhiteLabel SEO Solutions is ready to help you grow your online presence.